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Action(s)
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Start with what is right rather than what is acceptable.
-Peter Drucker
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Advertising
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
-Peter Drucker
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Business
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Business has only two functions -- marketing and innovation.
-Peter Drucker
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The purpose of a business is to create a customer.
-Peter Drucker
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Change
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The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
-Peter Drucker
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The only thing we know about the future is that it will be different.
-Peter Drucker
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We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
-Peter Drucker
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Charisma
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Charisma becomes the undoing of leaders. It makes them inflexible, convinced of their own infallibility, unable to change.
-Peter Drucker
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Commitment
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Unless commitment is made, there are only promises and hopes; but no plans.
-Peter Drucker
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Committee
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Meetings are a symptom of bad organization. The fewer meetings the better.
-Peter Drucker
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Communication
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The really important things are said over cocktails and are never done.
-Peter Drucker
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Computers
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The computer is a moron.
-Peter Drucker
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Concentration
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Concentration is the key to economic results. No other principles of effectiveness is violated as constantly today as the basic principle of concentration.
-Peter Drucker
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Decisions
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Decision making is the specific executive task.
-Peter Drucker
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Education
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When a subject becomes totally obsolete we make it a required course.
-Peter Drucker
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Education can no longer be the sole property of the state.
-Peter Drucker
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Efficiency
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Efficiency is doing better what is already being done.
-Peter Drucker
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There is nothing so useless as doing efficiently that which should not be done at all.
-Peter Drucker
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Future, The
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The best way to predict the future is to create it.
-Peter Drucker
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Goals
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Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are means to mobilize the resources and energies of the business for the making of the future.
-Peter Drucker
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Innovation
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INNOVATION is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.
-Peter Drucker
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Knowledge
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Today knowledge has power. It controls access to opportunity and advancement.
-Peter Drucker
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Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
-Peter Drucker
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The most important, and indeed the truly unique, contribution of management in the 20th century was the fifty-fold increase in the productivity of the MANUAL WORKER in manufacturing. The most important contribution management needs to make in the 21st century is similarly to increase the productivity of KNOWLEDGE WORK and the KNOWLEDGE WORKER.
-Peter Drucker
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Leadership
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Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
-Peter Drucker
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Books by and about Peter Drucker