This is such a common "triptych," but is anyone attributed to first using it (or some variation)? More importantly, has anyone famous ever used this combination (or a similar one) in a speech or writing?

Either a liar, a lunatic, or the Lord.
Josh McDowell, "Evidence That Demands a Verdict" (1972).
A liar, a lunatic, or the Truth.
D. H. Southgate. Root in the Rock: An Indian Saga, 1876—1936. — London, 1938, p. 235.
The Son of God: or else a madman or something worse.
C. S. Lewis. Broadcast Talks. — London, 1942, p. 51.